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K.A.S.H.
(Knowledge, Attitude, Skills, Habits) -
This seminar presents two main topics and system of
training and an introduction to marketing and sales.
The
seminar starts with a review and understanding of the benefits
of effective employee training. An investment approach is used
to ensure that managers spend the time necessary to develop
their employees.
This is
followed by a discussion on the principles of adult learning
which helps the participants put themselves in the shoes of
their trainees.
We
continue with the development of the ODA four step train the
process. The emphasis here is also on the methodology of “train
the trainer.” This multiplication technique provides real value
to the participant and the firm.
The
seminar continues with a discussion of the basic principles of
Marketing and Sales. Different types of sales processes and
techniques are discussed.
Finally,
the participants are exposed to the Kraft/ODA sales process,
which is practiced in a step by step role playing exercise.
At this
seminar we also discuss the principles of goal setting.
The take
home work includes Kraft consultants working with participants
on setting up employee training programs for their employees.
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